Starting your best own eyelash extension business can be a lucrative and rewarding experience, but there are some things you need to know to get started.
This article will discuss the basics of starting and running your own lash business, from getting the necessary training and qualifications to buying essential equipment.
We will also provide tips on marketing your business and setting your prices, so whether you’re just starting or are looking for ways to expand your current lash business, read on for helpful advice.
What is an Eyelash Extensions Business?
Eyelash extensions are a popular beauty treatment involving attaching synthetic or real lashes to your natural ones to give them a fuller, more extended look.
Lash extensions can be worn daily or for special occasions, lasting anywhere from a few weeks to several months cares with.
Many women enjoy the convenience and beauty of lash extensions, so lash businesses are becoming increasingly popular.
How Much Does it Need to Start Your Own Lash Business?
Any successful business starts with a good foundation, and your lash business is no different. Creating your own lash business can be a significant investment, but it doesn’t have to break the bank.
The cost of starting your lash business will depend on a few factors, including the type of lash services you plan to offer, the quality of lash products you use, and the amount of training and education you need to get started.
Depending on these factors, the approximate amount can be from $30,000-$60,000. So, before starting your lash business, be sure to do your research and create a realistic budget.
Is a Lash Business Profitable?
There are some factors to consider when you determining if a lash business is profitable. The following sections will discuss some of these critical factors.
The Cost of Starting a Lash Business
The cost of starting a lash business can be pretty high. You must factor in lash supplies, training, and marketing costs. Additionally, you will need to consider the costs of renting space and hiring staff (if applicable).
The Earning Potential of a Lash Business
The earning potential of a lash business will depend largely on the location, target market, and type of services offered. Generally speaking, lash businesses can be quite profitable if they are located in a high-traffic area and provide a wide range of services.
The Operating Costs of a Lash Business
The operating costs of a lash business will vary depending on the size and scope of the company. However, some of the main expenses can expect to include the cost of lash supplies, rent, utilities, and staff salaries (if applicable).
The Competition in the Lash Industry
The lash industry is pretty competitive. There are a few factors you will need to consider when determining if your business will be successful, such as the number of other lash businesses in your area and the quality of their services.
The Amount of Time Required to Run a Lash Business
Running a lash business can be time-consuming. You will need to factor in the time required for marketing, appointment bookings, and providing services.
Additionally, you will need to allocate time for cleaning and maintaining your lash supplies.
The above factors are vital considerations when determining if a lash business is profitable.
Get the Necessary Training and Qualifications
When starting an eyelash extension business, the most important thing you can do is get the necessary training and qualifications. That will ensure you can provide high-quality, safe services to your clients. There are several ways to get the training, including:
Completing an accredited course
Several accredited courses will teach you everything you need to know about eyelash extensions, from the different types of lashes available to the safest and most effective application techniques.
Before starting the course, you will:
- Choose the type of accredited course you would like to take: online, in-person, or a combination of both-Research the different course providers to find one that is accredited and offers a comprehensive training program.
- Decide how long you would like the course to be: Full-time courses for eyelash extension training generally last 3 to 4 weeks, whereas part-time take over 6 to 12 weeks.
- Consider the course cost: Accredited courses can be expensive, so be sure to factor this into your budget.
At the end of the course, you need to be able to:
- Explain the different types of eyelash extensions and their characteristics
- Select the appropriate type of lashes for each client based on their desired look
- Apply lashes safely and effectively, using the correct tools and techniques
- Remove lashes correctly without causing any damage to the natural lashes
- Clean and maintain lash supplies and equipment
Once the lash extension course is completed, you can apply for a Certificate of Completion to show potential lash beauty clients that you are qualified to provide safe and effective lash services.
As well as completing an accredited course is also a good idea to join a professional organization such as the National Eyelash Education and Certification Academy (NEECA). That will give you access to ongoing training and support, as well as networking opportunities with other professionals in the lash industry.
Finding a mentor
Another option is to find a lash beauty mentor in the field. That is someone who has been working in the lash industry for a while and can support and guide you through the process of starting your own business.
There are a few things to keep in mind when looking for a mentor:
- Make sure they are licensed and insured
- Ask to see their work
- Find out how long they have been in the business
- Ask about their training and experience
Name Your Business and Create a Brand
After you have received the necessary training and qualifications, you will need to name your business and create a brand. That is essential in making your business stand out from the competition. Consider using a name that is related to eyelashes or beauty.
You will also need to create a logo and branding material. When creating a brand, it is essential to be unique and memorable. Your potential customers will remember your business when they need lash services.
Buy the Necessary Equipment
You must purchase some essential equipment to start your eyelash extension business. That includes items like:
- Lighting: Good lighting is vital to see what you do when applying lash extensions.
- Reclining chair or lash bed: You will need a comfortable chair or bed for your clients to recline during their lash application.
- Linens and sanitary covers: Be sure to have clean linens and blank covers for your lash bed or chair and any other surfaces that will come into contact with your clients.
- Comfortable chair: You will also need a comfortable chair for yourself to sit in while working on your clients.
- Shelves and storage: You will need somewhere to store your lash products and supplies.
- Lash cart: A lash cart is a perfect way to keep your supplies nearby and organized.
- Sink and sterilization area: You will need a sink and sterilization area for proper cleaning and disinfecting of your lash supplies.
- High-Quality Lashes: To provide your clients with the best possible results, you must use high-quality lashes. Many different brands and types of lashes are available, so do your research to find the quality lash extensions that will work best for your business.
- Eyelash Glue: Eyelash glue is an essential part of the lash extension process, so be sure to choose a good quality glue that will hold the extensions in place.
- Lash Tweezers: Lash tweezers are used to apply for the lash extensions, so be sure to choose a good quality pair that will work well for your needs.
- Eyelash Extension Tape: Eyelash extension tape can be used to secure the lash extensions in place and help create a more professional look.
- Eyelash Brushes: Eyelash brushes can be used to help style and shape the lash extensions.
- Primer and Micro brushes: These can help apply for the lash extensions and create a more natural look.
- Eye Pads (to keep bottom lashes tucked): Eye pads can be used to keep the bottom lashes folded during the extension process.
Set Your Prices and Create a Menu
When setting your prices, there are a few things to consider. The first is your overhead costs, which should be relatively low since you won’t need many supplies or equipment.
Next, you’ll need to consider how much time each service will take and price accordingly.
It’s also important to consider the going rate for similar services in your area. Once you’ve determined a fair price, it’s time to create a menu of services.
Some standard lash extension services include:
- Full set: This is for first-time clients and includes a complete set of lashes.
- Refill: This is for clients who already have lashes and need a touch-up.
- Removal: This is for clients who want to remove their lashes.
Choose a Booking System
Now that you’ve got your prices set and your menu created, it’s time to choose a booking system. There are a few different types of booking systems available, and the one you choose will depend on your specific needs and preferences.
Some booking systems are more complex than others, and some are better suited for certain types of businesses.
For example, if you’re running a large company with multiple employees, you’ll need a more complex booking system than a one-person operation.
The most important things you should keep in mind when choosing a booking system:
Ease of use: Because you’ll be using your booking system a lot, make sure it’s simple to use and navigate.
Customer support: You’ll want to be able to contact customer service if you have any difficulties with your booking system.
Cost: Booking systems can vary in price, so be sure to choose one that fits within your budget.
Once you’ve chosen a booking system, it’s time to launch your business.
Launch Your Business
Now that you have all your supplies and know how to apply for lash extensions, it’s time to launch your business.
You’ll need to set your prices, create a menu of services, and choose a booking system. When ready, start marketing your business and book your first client.
Expand Your Services
As your business grows, you may want to expand your services to include additional treatments such as eyebrow tinting or threading.
You could also offer makeup lessons or other beauty services. Expanding your business will tap into new markets and reach more customers.
That, in turn, will help you grow your business even further.
Starting this business is a great way to earn a steady income and provide luxurious service to your clients. You can have your company up and operating in no time if you use some creativity and preparation.
With the above information, you should have everything you need to start. So, what’s holding you back? Start your eyelash extension business today.